Nike x Slow Down
Redefined self-care as performance. Roles Art direction, Direction and videography, Concept development, Edit and visual tone guidance, Collaboration with script, VO, and talent The brief During COVID, stress and anxiety spiked, but “self-care” messaging still largely spoke to women. The goal of this spec campaign was to reposition rest as strength for men, and make […]
Blue Lake Minds
Connected brand identity to community pride. Roles Concept development, Apparel graphic design, Typography and layout, Production-ready artwork The brief They wanted staff uniform T-shirts that felt like home. The goal was a design employees would actually feel proud wearing, while still clearly feeling like Target. It needed to function as both a uniform and a […]
Target
Connected brand identity to community pride. Roles Concept development, Apparel graphic design, Typography and layout, Production-ready artwork The brief They wanted staff uniform T-shirts that felt like home. The goal was a design employees would actually feel proud wearing, while still clearly feeling like Target. It needed to function as both a uniform and a brand […]
NOCA
Built a bold lifestyle identity for a fast-growing beverage brand. Roles Merch concepting, Visual direction, Graphic design, Custom typography The brief NOCA, a beverage brand, wanted to create merch that feels like part of the culture, not just branded apparel. The direction was vintage streetwear with an edge, inspired by hustle energy, rebellious confidence, and […]
Melia Moisture
Defined a fresh, feminine look for a beauty start-up. Roles Brand identity, Art direction, Packaging design, Social design system The brief Melia Moisture is a Jamaican castor oil hair and body brand that needed a full visual identity that felt elevated and ownable. The client specifically did not want a generic beauty logo. They wanted […]
CVS Beauty
Created scroll-stopping beauty campaigns that still feel like CVS. Roles Art direction, Social design, Campaign concepting, Content production, On-set creative direction, Model talent (Beauty Unaltered black lip shoot) The brief CVS Beauty needed seasonal social content that could stop the scroll while staying true to the brand voice. The work had to feel product-forward and […]