Blue Lake Essential
Blue Lake Essential Wellness Product Design & Retail Packaging Role Packaging Design, Visual Design, Product Presentation Focus Wellness, Consumer Product, Retail, Flavor System Deliverables Pouch Packaging, Flavor Variations, Product Presentation, Packaging Visual System Overview Blue Lake Essential was created for a wellness drink mix designed to support memory and focus. My role focused on the […]
Rue La La
Rue La La Retail & E-commerce Campaign Design Role Graphic Design, Boutique Campaign Design, Photo Selection Focus Retail, E-commerce, Fashion, Seasonal Campaigns Deliverables Boutique Graphics, Promotional Assets, Digital Campaign Layouts Overview At Rue Gilt Groupe, I created high-volume digital creative for Rue La La and Gilt across fashion, home, lifestyle, and e-commerce campaigns. The work […]
Katrina’s Son
Katrina’s Son Music Campaign Art Direction & Visual Storytelling Role Creative Direction, Art Direction, Concept Development, Production Direction Focus Music, Visual Storytelling, Artist Branding, Campaign Imagery Deliverables Album Cover Direction, Photoshoot Concept, Location Direction, Typography Direction, Promotional Visuals Overview For Katrina’s Son, I developed the creative concept and visual direction for the album artwork. The […]
MiniLuxe
MiniLuxe Beauty Campaign & Customer-Facing Design Role Art Direction, Graphic Design, Campaign Design, Print Design Focus Beauty, Customer Experience, Direct Mail, In-Studio Screens Deliverables Mailer Design, Promotional Graphics, Digital Screens, Campaign Assets Overview For MiniLuxe, I created customer-facing campaign assets across print and in-studio digital screens. The work needed to feel clean, polished, and easy […]
Melia Moisture
Melia Moisture Beauty Brand Identity & Lifestyle System Role Brand Identity, Art Direction, Graphic Design Focus Beauty, Hair Care, Lifestyle Branding, Visual Identity Deliverables Logo Design, Brand System, Product Visuals, Social Direction Overview Melia Moisture was created as a beauty brand with a soft, polished, and elevated feel. The goal was to build an identity […]
CVS Beauty
CVS Beauty Beauty Social Campaign & Retail Content Design Role Art Direction, Social Design, Campaign Concepting, Content Production Focus Beauty, Retail, Seasonal Campaigns, Social Content Deliverables Feed Posts, Stories, Motion Assets, Campaign Graphics Overview For CVS Beauty, I created seasonal social content that needed to feel fresh, easy to understand, and true to the brand. […]