Wellness Product Design & Retail Packaging
Packaging Design, Visual Design, Product Presentation
Wellness, Consumer Product, Retail, Flavor System
Pouch Packaging, Flavor Variations, Product Mockups, Packaging Visual System
Blue Lake Essential was created for a wellness drink mix designed to support memory and focus. My role focused on the packaging, building a clean and approachable product system that could work across flavors while still feeling consistent, easy to understand, and retail-ready.
The direction centered on clarity, softness, and shelf appeal. I used bold typography, simple benefit messaging, flavor-led color palettes, and clean layouts to make the product feel modern, trustworthy, and easy to recognize in a consumer wellness space.