Rue La La

Retail & E-commerce Campaign Design

Role

Graphic Design, Boutique Campaign Design, Photo Selection

Focus

Retail, E-commerce, Fashion, Seasonal Campaigns

Deliverables

Boutique Graphics, Promotional Assets, Digital Campaign Layouts

Overview

At Rue La La, I designed high-volume boutique graphics across fashion, home, lifestyle, and seasonal campaigns. My work supported daily site launches, promotional moments, and brand storytelling through polished layouts, strong image curation, and consistent visual execution.

Lead BTQ Designs

Primary boutique graphics created for Rue La La’s daily site launches and featured sale moments. These designs focused on strong image selection, clean layout hierarchy, and polished execution within Rue La La’s established brand guidelines.

Residual BTQ Designs

Supportive boutique assets created to extend campaign systems across additional placements and sale moments. These designs maintained consistency while adapting quickly to new merchandise, themes, and daily production needs.

Standard + Flash BTQ Designs

Fast-turn boutique graphics created for recurring sales, limited-time promotions, and flash events. This work focused on clean composition, speed, accuracy, and maintaining Rue La La’s elevated retail look under tight deadlines.