Blue Lake Essential
Blue Lake Essential Wellness Product Design & Retail Packaging Role Packaging Design, Visual Design, Product Presentation Focus Wellness, Consumer Product, Retail, Flavor System Deliverables Pouch Packaging, Flavor Variations, Product Presentation, Packaging Visual System Overview Blue Lake Essential was created for a wellness drink mix designed to support memory and focus. My role focused on the […]
Rue La La
Rue La La Retail & E-commerce Campaign Design Role Graphic Design, Boutique Campaign Design, Photo Selection Focus Retail, E-commerce, Fashion, Seasonal Campaigns Deliverables Boutique Graphics, Promotional Assets, Digital Campaign Layouts Overview At Rue La La, I designed high-volume boutique graphics across fashion, home, lifestyle, and seasonal campaigns. My work supported daily site launches, promotional moments, […]
Katrina’s Son
Katrina’s Son Music Campaign Art Direction & Visual Storytelling Role Creative Direction, Art Direction, Concept Development, Production Direction Focus Music, Visual Storytelling, Artist Branding, Campaign Imagery Deliverables Album Cover Direction, Photoshoot Concept, Location Direction, Typography Direction, Promotional Visuals Overview For Katrina’s Son, I developed the creative concept and visual direction for the album artwork. The […]
MiniLuxe
MiniLuxe Beauty Campaign & Customer-Facing Design Role Art Direction, Graphic Design, Campaign Design, Print Design Focus Beauty, Customer Experience, Direct Mail, In-Studio Screens Deliverables Mailer Design, Promotional Graphics, Digital Screens, Campaign Assets Overview For MiniLuxe, I created customer-facing campaign assets across print and in-studio digital screens. The work needed to feel clean, polished, and easy […]