Nike x Slow Down
Redefined self-care as performance. Roles Art direction, Direction and videography, Concept development, Edit and visual tone guidance, Collaboration with script, VO, and talent The brief During COVID, stress and anxiety spiked, but “self-care” messaging still largely spoke to women. The goal of this spec campaign was to reposition rest as strength for men, and make […]
Blue Lake Minds
Connected brand identity to community pride. Roles Concept development, Apparel graphic design, Typography and layout, Production-ready artwork The brief They wanted staff uniform T-shirts that felt like home. The goal was a design employees would actually feel proud wearing, while still clearly feeling like Target. It needed to function as both a uniform and a […]
Target
Connected brand identity to community pride. Roles Concept development, Apparel graphic design, Typography and layout, Production-ready artwork The brief They wanted staff uniform T-shirts that felt like home. The goal was a design employees would actually feel proud wearing, while still clearly feeling like Target. It needed to function as both a uniform and a brand […]
NOCA
Built a bold lifestyle identity for a fast-growing beverage brand. Roles Merch concepting, Visual direction, Graphic design, Custom typography The brief NOCA, a beverage brand, wanted to create merch that feels like part of the culture, not just branded apparel. The direction was vintage streetwear with an edge, inspired by hustle energy, rebellious confidence, and […]