Music Campaign Art Direction & Visual Storytelling
Creative Direction, Art Direction, Concept Development, Production Direction
Music, Visual Storytelling, Artist Branding, Campaign Imagery
Album Cover Direction, Photoshoot Concept, Location Direction, Typography Direction, Promotional Visuals
For Katrina’s Son, I developed the creative concept and visual direction for the album artwork. The goal was to create a cinematic world that felt personal, nostalgic, and rooted in memory, while still feeling strong enough to represent a major music release.
I built the concept around an intimate, lived-in space that felt connected to family, history, and reflection. I sourced the location, hired the photographer, brought in a typographer, and guided the overall direction so the final cover felt emotional, grounded, and true to the story behind the project.
