As part of the in-house creative team at Rue Gilt Groupe, I developed boutique campaigns that elevated the brand’s digital shopping experience. My role combined high-volume production with creative decision-making, producing approximately 150 assets per month while ensuring every boutique aligned with Rue La La’s luxury aesthetic. I worked within seasonal brand standards and occasionally partnered with the art director to align boutique concepts with larger creative direction. I also selected photography from internal shoots to anchor themes and translated those ideas into cohesive banners and boutique graphics, each designed to feel like a curated editorial moment blending commerce with aspiration.