NOCA is a bold, lifestyle-driven beverage brand that blurs the line between hydration and culture. I led the creative direction for their “If It’s Cold, It’s Sold” campaign—developing custom hand-lettering, apparel design, and product collaborations that embodied the brand’s youthful, party-ready energy. From the graffiti-inspired skull illustration to the limited-edition speaker design with Bumpboxx, every element was built to amplify NOCA’s voice: unapologetic, high-energy, and street-inspired. The work extended across digital, merchandise, and experiential touchpoints, uniting design, music, and nightlife into one cohesive brand statement.