For MiniLuxe, I created both an e-commerce direct mailer and in-studio digital screens that brought the brand’s elevated aesthetic to life. The challenge was designing content that felt clean and luxurious while speaking to different audiences—online shoppers and in-person clients. The direct mailer featured a minimal layout, vibrant imagery, and a strong headline such as “Like a lip balm for your hands,” designed to drive engagement and product sales. In contrast, the Pride Month digital screens celebrated inclusivity with bold color and affirming messages such as “Diversity is Beautiful,” reinforcing MiniLuxe’s commitment to empowerment and self-expression.