I led the brand identity development for Melia Moisture, a beauty brand rooted in dual benefits for hair and skin. The challenege was creating an identity that felt both sophisticated and functional in a saturated self-care market. My solution was a versatile double-M monogram paired with an elegant type system, designed to work seamlessly across packaging, campaigns, and retail. This identity not only elevates the brand’s perception but also positions Melia Moisture as a premium contender in beauty and wellness.