As part of CVS Beauty’s seasonal social campaigns, I conceptualized and executed content designed to stand out in a highly competitive retail landscape. For October, I pitched and produced a black lip look (modeled by me) as part of their Beauty Unaltered initiative, pairing bold visuals with trend-driven storytelling that resonated on Instagram. I also developed content for campaigns like the Big Hair Event, creating dynamic in-feed posts, Instagram Stories, and animated assets that showcased products in fresh, engaging ways. My role spanned concepting, art direction, and design execution, delivering content that not only aligned with CVS’s brand voice but also drove engagement during key retail moments.