Art direction, Graphic design, Campaign design, Print design, Digital screens
MiniLuxe needed campaign assets that could introduce a new product and drive first-time purchases, while still feeling clean, elevated, and on-brand. At the same time, in-studio screens needed to support Pride Month, celebrating inclusivity in a way that felt authentic to the brand.
I treated it as one campaign across two touchpoints, each doing a different job.
The mailer is designed to grab attention quickly, using product-led imagery and clear type so the product and offer are easy to understand at a glance. The in-studio screens shift away from selling and focus on the experience, using bold visuals and affirming messaging to reflect MiniLuxe’s commitment to inclusivity during Pride Month.
