Brand identity, Art direction, Packaging design, Social design system
Melia Moisture is a Jamaican castor oil hair and body brand that needed a full visual identity that felt elevated and ownable. The client specifically did not want a generic beauty logo. They wanted something with personality and meaning that could still live in a premium space. The goal was to build a complete identity system, not just a logo, including core assets, a cohesive palette, packaging, and social templates that could scale as the product line grows.
I started by defining the visual lane: luxury apothecary with warmth. From there, I built a brand system that balances premium typography with distinctive details so it feels recognizable, not stock. I designed a flexible logo family, including a primary wordmark, supporting lockups, and a stamp-style mark for more branded moments. Once the identity was set, I developed a grounded, neutral palette that keeps everything clean and elevated across print and digital. Then I applied the system to real touchpoints, packaging layouts that feel intentional and shelf-ready, plus social templates that keep the brand consistent while giving room for content variety. The result is a cohesive kit of parts Melia can grow with, without losing the look.
