Beauty Campaign & Customer-Facing Design
Art Direction, Graphic Design, Campaign Design, Print Design
Beauty, Customer Experience, Direct Mail, In-Studio Screens
Mailer Design, Promotional Graphics, Digital Screens, Campaign Assets
For MiniLuxe, I created customer-facing campaign assets across print and in-studio digital screens. The work needed to feel clean, polished, and easy to understand while supporting both a product promotion and a Pride Month brand moment.
I kept the design simple, bright, and focused on the customer experience. The mailer was built to make the product and offer clear right away, while the in-studio screens used bold visuals and affirming messaging to celebrate inclusivity in a way that still felt true to MiniLuxe.