Beauty Social Campaign & Retail Content Design
Art Direction, Social Design, Campaign Concepting, Content Production
Beauty, Retail, Seasonal Campaigns, Social Content
Feed Posts, Stories, Motion Assets, Campaign Graphics
For CVS Beauty, I created seasonal social content that needed to feel fresh, easy to understand, and true to the brand. The goal was to make beauty products stand out in a way that felt current, polished, and made for quick mobile viewing. I approached each piece like a small campaign moment. The work needed a clear hook, strong product focus, and simple layouts that could work across feed, stories, and motion. I leaned into seasonal beauty storytelling while keeping the visuals clean, confident, and unmistakably CVS.
